User interviews yielded three distinct personas; The Problem Solver, The Maverick, and The Apprentice.
User research and a competitive analysis yielded insights that informed the project plan.
In a highly competitive market success will be measured by frictionless usability and an experience that inspires loyalty.
Key Performance Indicators
Love and lasting connections. Success will be indicated by habitual use, followed by advocacy and increased adoption.
The development process included a series of stages in which the design could be tested and refined, including;
1) Paper prototype
2) Wireframe prototype
3) High fidelity prototype
Following user testing I refined the wireframes and embarked on the visual design which provided an opportunity to enhance the usability and add an emotional layer to the content.
After completing the visual design I created another prototype and continued to test and refine the experience.
Say Hi to Ben
© Ben Olson 2017. Made in Brooklyn NY
Run With Me was developed through a design thinking approach that involved user interviews, prototype testing and an iterative design process.
Runners need an app that provides a flexible workout schedule, tracks their progress, and adapts to their performance so they can reach their goals with confidence.