Objective

Deliver a best-in-class support program for healthcare professionals and patients by combining two existing sites.

 

For healthcare professionals:

Relaunch a beloved and trusted tool with enhanced features and functionality.

 

For patients and caregivers:

Provide content that was relevant and personalized.

 

Challenge

In order to deliver real support we had to overcome a range of institutional biases.

 

The experience had to be personalized, customer-centric, and simple.

 

Process

Following a competitive analysis and stakeholder interviews I developed user flows, designed wire frames and built a high fidelity prototype to test with users. Try the prototype.

 

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© Ben Olson 2017. Made in Brooklyn NY