Objective

Deliver a best-in-class support program for healthcare professionals and patients by combining two existing sites.

 

For healthcare professionals:

Relaunch a beloved and trusted tool with enhanced features and functionality.

 

For patients and caregivers:

Provide content that was relevant and personalized.

 

Challenge

In order to deliver real support we had to overcome a range of institutional biases.

 

The experience had to be personalized, customer-centric, and simple.