Deliver a best-in-class support program for healthcare professionals and patients by combining two existing sites.
For healthcare professionals:
Relaunch a beloved and trusted tool with enhanced features and functionality.
For patients and caregivers:
Provide content that was relevant and personalized.
In order to deliver real support we had to overcome a range of institutional biases.
The experience had to be personalized, customer-centric, and simple.
Following a competitive analysis and stakeholder interviews I developed user flows, designed wire frames and built a high fidelity prototype to test with users. Try the prototype.
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© Ben Olson 2017. Made in Brooklyn NY