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Brand Voice


Re-brand and relaunch Amgen's patient and professional support program.


In addition to leading the logo and the tagline development, I oversaw all aspects of the brand definition including;

> Brand Voice

> Design Guidelines

> Photography

Design Guidelines


I oversaw the photo shoot and post production process.

Putting it all together...

I led the implementation of the brand across channels and tactics.

© Ben Olson 2017. Made in Brooklyn NY