This project began as a design challenge. After submitting the challenge I returned to the problem and developed a brand identity and visual design.
Create a better shopping experience for college students who want to buy furniture on Craigslist
Launch a new site that leverages the content and existing community of Craigslist sellers, but is designed to focus purely on furniture.
Introducing Home Turf
A mobile first experience focused on buyers’ and sellers’ decision points.
I wanted to follow a design thinking approach, but I had to compress the process in order to accommodate the abbreviated timeline. Instead of interviews I started with a brainstorming session and role played user case scenarios. From there I developed user personas and modeled the key decision points in the furniture buying process.
Competitive Analysis and Site Audit
Along with developing personas for buyers and sellers I took a look at the competition and conducted an audit of the current site features.
A Question Arose:
Since buying furniture is not a habitual practice - would an app be the right approach or a mobile first website that integrates native phone features like location and camera?
Wireframes and Visual Design
I completed the initial wireframes for the abbreviated timeline of the design challenge I came back to the problem and created a brand identity and developed a look and feel.
Beyond the Interface
I wanted to explore how the app could function on emerging platforms, from a voice activated interface to augmented reality.
Say Hi to Ben
© Ben Olson 2017. Made in Brooklyn NY