Role:

As Creative Director I oversaw the art and copy teams and led the development of all tactics across channels.

My responsibilities included hiring and mentoring the team, client presentations, budgeting, defining and refining internal processes.


Objective

Create a comprehensive brand experience for US and Global marketing materials.

 

Develop content for a range of stake holders:

  • Doctors
  • Nurses
  • Pharmacists
  • Patients and Caregivers

 

Challenge

Introduce an innovative and complex treatment to a highly sophisticated and cynical audience.

Identity & Brand Guide

Responsive Website

Experiential

Print Brochures, Ads, and Collateral

Pediatric Campaign

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© Ben Olson 2017. Made in Brooklyn NY